MILIJUNIMA korisnika društvenih mreža snimanje i objavljivanje selfieja je maltene rutina. Mnogo njih ne bi ni slučajno objavili selfie bez šminke ili filtera, no u posljednje vrijeme baš to je postalo jako popularno.

Niz poznatih osoba, od Alicije Keys, preko Chrissy Teigen, Lady Gage do Heidi Klum objavile su selfieje bez šminke na Instagramu.

A post shared by Alicia Keys (@aliciakeys) on Jul 21, 2017 at 7:42pm PDT

A post shared by chrissy teigen (@chrissyteigen) on Jul 24, 2017 at 10:55pm PDT

Basically I can't sleep without every single song I'm writing repeating endlessly, but I'm loving it again. Embracing the torture, as I'm assaulted by my own thoughts. Like a locust giving birth to earworms. Eeeeew!

A post shared by Lady Gaga (@ladygaga) on Jan 15, 2015 at 9:16am PST

Another day ….. another look 😊 @projectrunway @lindahaymakeup @wendyiles_hair

A post shared by Heidi Klum (@heidiklum) on Jul 12, 2017 at 8:50am PDT

Nakon toga u taj su vlak uskočile Kylie Jenner, Beyoncé, Gal Gadot i Cindy Crawford.

A post shared by Kylie (@kyliejenner) on Aug 12, 2016 at 9:47am PDT

A post shared by Beyoncé (@beyonce) on Jun 22, 2015 at 9:31am PDT

Sleepless night , colic 3 months old baby and an early wake up by my 5 year old. Went to the garden to get some fresh air with my coffee to help me wake up and now watching The Cat In The Hat with my daughter. It always amazes me how the most simple things are the ones to make us the happiest . 📸 taken by my other sleepy half @jaronvarsano 😊😳😴😘👶🏼👧🏼❤🍭👻

A post shared by Gal Gadot (@gal_gadot) on Jun 17, 2017 at 10:08am PDT

Letting the sunshine in — stripes and all!

A post shared by Cindy Crawford (@cindycrawford) on Jan 13, 2017 at 8:15am PST

👋🏻 #volimstosevolimo #ljubavseljubavljuvraca #severina

A post shared by Severina Kojic (@severina) on Mar 9, 2018 at 8:32am PST

Mooorgen 😁👋🏻🙋🏻✈️

A post shared by Nina Badric (@badrich) on Dec 18, 2017 at 1:09am PST

U teoriji, njihovi pokušaji da pokažu koliko su nerealistični holivudski standardi ljepote su pohvalni, no problem je u tome što njihovi realistični selfieji ipak nisu toliko realistični. Nijedna od ovih slavnih dama na svojim fotkama nema prištiće, bore, crvenila niti druge probleme s kojima se bore “stvarne žene”. Njihovi selfieje tako na kraju nameću ideju kako bi prirodna ljepota trebala izgledati. Ono što nije očito na prvu su umjetne trepavice, fileri u usnama, sređene obrve, skupi tretmani koje si osoba s prosječnim primanjima ne može priuštiti.

Primjerice, Kourtney Kardashian objavila je snimku “vampirskog tretmana” kojem se podvrgnula lani. Taj proces, kojim se u kožu uštrcava pacijentova krv, pomlađuje kožu, a svaki tretman košta između 900 i 1500 dolara.

Pohvalni primjer je YouTuberica Gina Shkeda, koja je lani objavila selfie bez šminke, a kad su je fanovi počeli hvaliti da je prelijepa, otvoreno je priznala da nije sve tako prirodno.

Lashed out and Cabo baecay (LOL f me I really need to quit that term) ready ☀️🍊🍹

A post shared by Gina Shkeda (@ginashkeda) on Mar 30, 2017 at 8:55pm PDT

Girl I have micro bladed brows, lash extensions in and lip injections – I don't even look like this 😂 you're flawless https://t.co/6Eh2wxclC9

— G not Eazy (@GinaShkeda) March 31, 2017

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